Trends in Retail Floristry
At New Bloom Solutions, we’re always looking to get you the latest insights into the industry so that you have the knowledge you need to succeed. In this article, we’re going to discuss the current trends in retail floristry. Since these change every year, keeping up with them is important to know where to focus your efforts to ensure your business blooms.
While it’s true that floral e-commerce isn’t just a trend and is here to stay, it’s important to point out exactly how much this has surged in popularity over the past couple of years. In part, this has been an effect of the COVID-19 pandemic and consumers switching their shopping habits. Still, it’s an essential floral trend that should be kept in all retail florists’ minds since it emphasizes the importance of having an online presence.
Another floral trend that blossomed because of COVID-19 restrictions, curbside pickup, is a popular option. Curbside pickup offers convenience that consumers have come to love and expect, and many retailers are continuing this model even now that the nation is opening back up. The convenience of curbside pickup cannot be beaten, and it’s a trend in retail floristry that’s here to stay.
This isn’t a trend that’s restricted to retail floristry. Sustainability is becoming more important throughout the floral supply chain, from growers to wholesalers. However, it’s especially prominent in retail, where customers opt for greener options like paper packaging instead of plastic wrapping. A survey of more than 3000 consumers across 15 countries showed that 45% of consumers have started making more sustainable choices and are focusing on ethical consumption.
It’s no surprise that flowers are great for one’s mental health. As a result, people opt to surround themselves with fresh blooms, and retailers are offering flower subscriptions. These weekly and monthly subscriptions are convenient options that allow consumers to access flowers all year round and are currently a huge floral trend.
Pop-Up Flower Shops
As vaccination rates go up and in-person gatherings become more common again, pop-up flower shops have taken retail floristry by storm. This is currently one of the biggest trends in floristry and offers several advantages, including being able to connect with customers, celebrating special events and holidays in various locations and venues, and directing traffic to your online or brick-and-mortar store.
All About the Accessories
Another notable trend in retail floristry that we have to discuss is the importance of accessories. While flowers are your main selling point, it’s equally important how you display and sell them. People don’t just want fresh-cut flowers. They want a design element and prefer fresh-cut flowers in decorative containers. This, combined with sustainability, is one of the reasons wicker and rattan containers are so popular right now.
While technology and digitization are welcome and increase efficiency, it’s important to note that most people love personal touches. Personalization is the way to make things unique to you and your needs, and retail floristry realizes its importance. From personalizing your floral bouquets by selecting color, style, and even specific stems, to innovations like Speaking Roses, personalization makes a world of difference and can increase revenue and ROI.
We’re always striving to bring you the latest trends in floristry and innovations that help you see the floral industry in a new light. Keep up with NBS by signing up for our newsletter here or reach out to us here.