• New Bloom

Innovative Ways to Repurpose Flowers and Make a Profit

Whether you’re given flowers as a gift or you’re left with dozens of flowers to deal with after events like weddings and graduation ceremonies or even holidays, it can be difficult to know what to do with them when they’re past their prime. Florists and wholesalers often throw away flowers because they’re damaged, are drying out, or just haven’t been able to sell in time. However, instead of tossing flowers, there are plenty of ways to repurpose them. Here are some of the most fun and innovative methods we’ve come across- some may work for you and some may not- but it at least will get you thinking.


One of the smartest floral innovations we’ve seen is the Flower Down (FLWRDWN™) created by Pangaia. The clothing brand uses a mixture of wildflowers, vegetable waste, and aerogel to create thermal insulation that can be used in place of duck and goose down stuffing and can keep individuals warm in temperatures as cold as -20° C.

Dried Florals and Floral Décor

Because of the sustainability movement in the floral industry, dried flowers are more popular than ever. Once flowers are past their prime, simply dry them and create dried floral bouquets, wreaths, or centerpieces. Dried florals can even be used to make flower crowns for weddings and festivals.

One of our best florist tips is to use flowers with strong scents to make potpourri. Not only do they make for great aromatherapy, but they can also be used as décor in glass jars or baskets. Businesses are also using epoxy resin to encase flowers and create keepsakes and jewelry. This includes items like paperweights, pendants, and coasters.

Eco-Friendly Byproducts

Flower confetti is one of the best ways to repurpose flowers and can be done with excess flowers, damaged blooms, or flowers that are starting to die. Not only are they beautiful, but they’re also biodegradable and can be sold alongside flowers for events like weddings. Excess or old flowers can also be transformed into paper or paper products – services like Cast Paper Art offer plant-able paper that can be used for everything from wedding invitations to everyday stationery.

If you want to learn more about floral innovation or about how to optimize your floral business, take advantage of New Bloom’s flower industry consulting services – schedule a call with us here.

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