• New Bloom

How to Retain Your Talent with the Right Culture

Floriculture might literally translate to “to cultivate flowers” but the meaning of the word goes beyond that. The floriculture industry isn’t limited to cultivation, but instead, includes all sorts of aspects, from managing, handling supply chains, packaging, selling flowers, marketing, and more.

However, all of these different areas have something in common – the importance of company culture and its role in retaining talent. Read on to find out more about this important concept.

How to Retain Your Top Floral Talent

As we’ve mentioned before, the floral industry is huge and ranges from flower farms and wholesalers to florists. Whether you’re a grower, retailer, or wholesaler, it is important to not only hire talented and experienced employees but also to retain them. Company culture is crucial in this regard – it is only when you have a positive and structured work environment that your employees will be efficient and work toward the success of the company.

The Importance of Company Culture

Company culture refers to a company’s values, mission, and objectives, and is an integral part of efficient and successful functioning. One of the main reasons a positive work environment is so important is because of the motivation it results in. When employees feel valued, they work harder to give back to the company. This results in optimal functioning and everyone putting their best foot forward.

In addition to increased motivation and productivity, a positive company culture results in employee engagement and job satisfaction. This, in turn, decreases turnover since employees are less likely to leave their jobs. Remember – valuing and respecting your talent equals retaining your talent.

When developing company culture, it’s important to invest in it fully – this includes not only money but also your time and resources. With recent world events and the increasing number of people working from home, it can be easy for your talent to feel disorganized and disconnected. The following are some ways you can improve company culture.

Hire a Consultant

One way to improve company culture is by hiring a consultant. After all, an expert can provide valuable insight on how to improve your organization and bring your team together. Investing in a consultant can boost morale and increase productivity and quality of work, thus increasing revenue.

Enroll in Virtual Company Culture Training Programs

With most people working from home and people in various stages of lockdown, in-person training programs aren’t possible. However, this doesn’t mean you should give up - opt for virtual company culture training programs instead. An excellent example of this is the “Sales Exp3rience” by The Flower Cure, which focuses on sales and growth in the flower industry specifically.

Be Intentional

Additionally, it is of utmost importance to be intentional about your company’s development. Unless you’re willing to invest money, resources, and time into the company culture, you won’t benefit from the advantages that come with it. Invest in training programs, hire a consultant, improve communication, and prioritize feedback. By following this simple advice, you’re sure to see an improvement in morale in no time.

If you found this helpful, be sure to contact us. At New Bloom Solutions, we provide comprehensive solutions to any and all of your floral industry problems – schedule an appointment with us today!

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