Floral Marketing Ideas Step-by-Step
Marketing is extremely important for all businesses, including those in the floral industry. This isn’t limited to florists – even wholesalers, distributors, and farms need marketing to widen their audience, promote sales, and ultimately grow. If you don’t know where to start, don’t worry – follow the step-by-step directions and floral marketing tips below to ensure success.
Search Engine Optimization (SEO) improves traffic to your website and makes it easier for potential customers to find you. This can be done in many ways, with two of the most popular ways being keyword targeting and value-added content. Think of it this way – people can’t use your business unless they know it exists. The sales funnel process starts with awareness – before generating leads and converting them, you need to tackle awareness. SEO does exactly that while also ensuring excellent user experience (UX) by optimizing speed, improving navigation, and making your website responsive.
Your online presence isn’t restricted to your website – it also has to extend to social media. With social media being used by more than 4.2 billion people, it’s more than just entertainment – it’s an entire audience you’re missing out on. Sharing informative content, promotions, or even simply sharing pictures can be a game changing move for your floral business. The flower industry is a very visual industry and that make social media a perfect medium to show off our industries creative side and let us not forget the big prospecting opportunity it offers.
Helping Your Floral Business Grow
One to way to make sure your marketing is as effective as possible is to hire a floral industry consultant – New Bloom Solutions is one such floral consulting company. Whether you’re busy running your business, or just want some expert advise and direction we have a floral consulting service that can either assist with or manage all of your marketing or business needs.
Whether you’re a florist, wholesaler, or even a grower, New Bloom Solutions can help you. We have a network that spans the entire floral industry and are committed to innovation and growth within the floral industry. This includes website development, branding, recruitment, and more – read more about us or schedule an appointment here.