Fleurography.com: A Photogenic Floral Innovation
Updated: Sep 30, 2021
At New Bloom Solutions and Above All Flowers, we aim to promote innovation and help the flower industry grow infinitely. That’s why we’re always looking out for originality and fresh ideas. One of our recent finds has been Fleurography.com, a website that provides an amazing solution to a long-standing problem in the floral industry – high-quality product photo editing at an affordable price.
Fleurography.com is a venture set forth by Floral Innovations & NEW BLOOM SOLUTIONS ,which has looked at one of the floral industry’s major needs and has stepped in to fill the void. One of the reasons high-quality photography is so essential in the floral industry is because it’s based on aesthetics. Flowers smell amazing, but they’re primarily used as décor, making the entire industry visual in nature. From websites to social media pages, good photography has the ability to hook in viewers and show them the potential of the floral products offered.
Required Throughout the Industry
Fleurography.com by Floral Innovations and strategy by New Bloom Solutions & Above All Flowers is such an innovative idea because of how beneficial it can be to every part of the floral supply chain. Wholesalers require high-quality floral photography and product photo editing to showcase their products and attract buyers. Florists, designers, growers and other retailers can benefit from product photo editing to show their products in their best light and entice customers to purchase from them.
The Importance of Innovation
In an industry as fast-paced and competitive as the floral industry, it’s important for players in the field to differentiate themselves. Since the industry is based on visuals, all B2B companies require uniformity and consistent aesthetics, and must follow brand guidelines. Fleurography.com makes this possible by making it easy to stand out from the crowd and giving all your marketing and sales channels a professional look.
Value-Added Services in the Floral Industry
The floral industry is already inundated with different types of flowers. Nowadays, innovation is coming through value-added services such as product photo editing. When it comes to floral websites, nurseries, florists, wholesalers, and designers can spend the majority of their time taking and optimizing pictures.
The industry is a visual one, and as such, there’s a lot of emphasis on layouts and designs being aesthetically pleasing. When designing floral websites, visual interest is one of the primary factors to take into consideration. According to the Produce Marketing Association (PMA), floral e-commerce is one of the biggest trends in the floral industry right now. The digital age, coupled with the boom in e-commerce as a result of the COVID-19 pandemic, has resulted in floral e-commerce growing more rapidly than ever before.
Floral websites need consistent high-quality pictures to market their products effectively, and Fleurography.com is here to cater to that need as experts in the plant and floral industries. By offering product photo editing services, they’re allowing farms, wholesalers, plant growers, interior designers, and florists to completely re-do or improve their websites, social media, blogs, newsletters, catalogs, e-catalogs, look books, and more. All of this can be completed without worrying about the most expensive and time-consuming part – the photo editing. Fleurography.com can take a not-so-great picture and make it look top-notch and professional.
In addition to getting high-quality floral photographs, those in the industry can ensure that their pictures have the same look and brand uniformity. All of this can be done for a fraction of the price and a fraction of the time they would spend doing it themselves. From high-quality editing, changing the background to superimposing lifestyle photos using your original product photos, Fleurography.com offers a range of useful editing services.
Using Fleurography.com's photo editing platform, those in the floral industry can ensure that their floral website or other marketing is easier to complete and are sure to deliver higher quality product photos than ever before, starting at only $1.99 per photo and delivered within 24-48 hours. For a limited time,Fleurography.com is offering credits to edit 5 photos of your choice for free, no credit card required, just hop on the platform and give it a try.
The best part of fleurography.com is that it is all web based, open an account and you control everything, it is even easier than WeTransfer.
If you’re in need of floral industry consulting or floral industry innovation facilitation, New Bloom Solutions and Above All Flowers can help. Reach out to us here for more floral innovations and information on making your floral business a success. Innovate, Connect & Bloom. Make sure to register and try out the service here no strings attached.