Ecommerce is blooming!
Updated: Sep 16, 2020
The exponential growth of the internet and its user base has changed the way many industries operate. Ecommerce changed the landscape of the retail sector. In less than two-decades, Ecommerce brought the whole shopping experience right to our fingertips. Ecommerce is conducting a trade transaction over the internet. It brings buyers and manufacturers worldwide onto one platform to make transactions and provide secure online payment options. Two of the world's largest economies, the USA and China, have created two Ecommerce giants, Amazon and Alibaba.
These Ecommerce platforms significantly increase consumerism and business. Ecommerce provides convenience to buy. Ecommerce platforms offer the most extensive selection compared to large brick and mortar stores that cannot hold as many varieties and options as Amazon can offer. Ecommerce has transformed the business transaction and daily life of consumers. There is a shift in consumer behavior that forces traditional retail to have online stores- COVID-19 accelerated the growth of Ecommerce. More and more people are buying online across all age groups and product lines. This habit and change in consumer behavior will continue post-pandemic too. Many companies have changed their focus and have taken the value they offer online.
Brand For Less, a UAE based retail company, invested $12 million into Ecommerce. It has reported growth of their online sales by 50 percent during COVID-19. Perishable Shipping Solutions (PSS), leaders in perishable e-commerce fulfillment services, announced they have recently closed an $8.7M round of financing. The capital infusion will be used to meet and accelerate the growing demand for Perishable Shipping Solutions. More and more people are buying groceries and specialty foods online, PSS has experienced strong growth due to high demand driven by new consumer Ecommerce shopping behaviors.
In 2019, retail Ecommerce sales worldwide amounted to 3.53 trillion US dollars, and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022.
As the world moves towards Ecommerce and online selling, there is a considerable gap in the floriculture industry. Companies like 1-800- flowers, Teleflora, ProFlora,
The Bouqs, Urban Stems and Poppy Flower have been delivering flowers with an online platform that owns nearly 2/3rd of flower sales. Growers, wholesalers, and surprisingly many florists do not have Ecommerce or web-shop for online transactions. The COVID-19 has forced us to look into our business model, have an online presence and have an Ecommerce or web-shop platform. There will be massive growth in the years to come.
So if you want to create an online business, take your value to an online space, one of the best ways is to develop an Ecommerce store. Consumer understanding is a must to get clarity on the Ecommerce business model. The company's website will provide the products and service details to interested buyers and contact details. The Ecommerce or web-shop tab allows businesses to search for products and services and initiate purchases.
The most common format of Ecommerce is
Business to Business
Business to Consumer
Business to Business:(B2B) In this sale model transactions occurs between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. This model is Ideal for growers, wholesalers, and floriculture service providers.
Business to Consumer:(B2C) is a sales model in which products and services are sold between a company and a final consumer or between two consumers in a digital marketplace. This business model is ideal for florists, local farms, and various floral distributors who, at the moment, are exploring these options. Any business that relies on B2C sales must maintain good relations with its customers to ensure return customers and brand loyalty.
Just having an Ecommerce website and web-shop option will not guarantee success - Ecommerce will be successful only if marketing channels are implemented in your business.
1.Content Marketing and SEO
2.Social Media Marketing
Content Marketing and SEO Strategy start with the search for the right keywords about your product and services. Research five to six keywords specific to your product and services and create useful content focusing on your audience's needs. Content could be a blog post, a video, or an image. Marketing your content is crucial. If you create content and don't promote it, your potential and existing customers will not see it. The content promotion brings traffic to your website, generates leads, gives upfront value to your customers, and converts into a sale.
Social Media Marketing: Creating social media pages on Facebook, Instagram, Pinterest, Twitter, LinkedIn and others are an essential driver of traffic for websites. Facebook and Instagram have a huge user base; it provides an excellent opportunity to educate your audience about your product, new additions, establish brand awareness, create loyal followers with engaging content, and drive traffic to your website to encourage sales.
By focusing on the right SEO and social media marketing strategy, you will be able to rank your website higher, create engagement with valuable content, build meaningful relationships with the end customer, build brand loyalty, and repeat sales. Social media is all about three things: awareness, value upfront, and, most importantly- engagement. If your overall Ecommerce strategy achieves these three things- the sales will come.
-Written in collaboration with Shabistan Khan & New Bloom Solutions