5 of the Floral Industry's Greatest Innovations
Innovation is necessary to avoid stagnation and irrelevancy – after all, there’s a reason that 84% of executives agree that innovation is the key to growth and success. However, the importance of innovation isn’t restricted to individual businesses or organizations. It applies to industries and plays a huge role in solving problems, developing new technology, and increasing efficiency.
This is especially true in the floral industry, which has grown exponentially over the years – globally, the floral industry is valued at more than $104.8 billion. Cut flowers alone are estimated to reach $41.1 billion by 2027 – compare this to the global market for cut flowers being estimated at $29.2 billion in 2020. Needless to say, innovation is what keeps the floral industry growing and flourishing. Check out our top 5 picks for the greatest innovations in the floral industry below.
1. Growing Methods
One of the biggest areas of innovation in the floral industry is the optimization of growing methods and spaces. Plug plants, for example, increase efficiency by planting more without increasing growing space. By growing the seedlings separately and transplanting them later, growers can produce more starter plants.
High tunnels are also used to optimize growing and keeping plants and flowers healthy. Controlled growing conditions allow growers to protect flowers from harsh weather and extend growing seasons.
2. Temperature-Controlled Shipping
Cut flowers are notorious for their short lifespan. Flower waste is one of the top concerns when it comes to transportation, with 20% of wholesale flowers and 15% of flowers for supermarkets dying or getting damaged during transport.
Therefore, temperature-controlled shipping has been a game-changing innovation in the floral industry. Refrigerated trucks, planes, and cargo ships have not only reduced waste but also made shipping to distant locations possible.
3. Sustainable Packaging
As the climate crisis worsens, sustainability in floriculture is becoming increasingly important. However, because of the cold supply chain requirements and other factors involved in growth and logistics, green floriculture isn’t always possible. That’s why sustainable packaging is so important – it’s actually one of the top trends in floristry right now.
Desch Plantpak has capitalized on this by creating its EPLA range which consists of injection molded pots and accessories. Their innovative hanging basket with a water reservoir has been nominated for the “Glazen Tulp” award for extending the shelf life of plants and cut flowers. Additionally, their in-house technology allows the company to manufacture products from 100% recycled materials.
4. Augmented Reality (AR) Glasses
One of the most useful innovations in the floral industry is the development of AR glasses for use in floriculture. Microsoft’s HoloLens 2 are the glasses of choice and have been programmed to fulfil specific functions. From retrieving information about plants to recognising when it’s time to harvest, these glasses can be game changing for growers. These futuristic glasses can even infer position and viewing direction as well as convert speech into notes.
5. Modification and Personalization
Of course, we couldn’t conclude a post on floral innovation without mentioning the plethora of modification and personalization opportunities available. From genetically modified flowers to personalization options like Speaking Roses, the creativity in the floral industry has been amazing to watch.