5 best things and the 5 worst takeaways from mother's day 2021
Updated: May 12
Mother’s Day 2021 was for many the best week in the history of their company. Demand throughout the country for flowers and plants was off the charts. We have done a quick recap of the best and worst of Mother’s Day 2021.
Record-Breaking Demand and strong market
Great quality of flowers for the most part
Availability better than expected
Marginal companies had trouble procuring flowers allowing a better playing field for quality companies
Most companies had an incredible sell-through and demand the day after mother’s day for restocking was very strong
Logistics were a nightmare (some related to the pandemic) Many delays
Prices were over-inflated some due to exceptionally high freight rates and labor costs and some price gouging
Shortage of labor and quality logistics
Strike in Colombia contributed to shortages and logistic problems
Pandemic related issues that still exist that have interfered with the way business used to be conducted (the new normal)
To quote one wholesaler:
"Happy Mother’s Day. I think this was the biggest week we have ever had in our history. Hard to figure. People came out of the woods. Amazing how much money people are spending on flowers. We are really in a beautiful industry. We make a lot of people very happy. But it can be very exhausting doing it. "