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It's time for another fun month of innovation and collaboration only here on "The Bloom Show".

This month is Floral Wholesaler month where we will be bringing you insight into the wholesale sector post-COVID.

This August, we will connect and collaborate with Jacobson Floral and Berkeley Florist Supply to continue inspiring innovations and community within all sectors of the floral industry.

Innovate, Connect and Bloom through innovation and collaboration.

#marketing #digitalmarketing #socialmediamarketing #floralindustry #floralbusiness #floralindustry #floralwholesalermonth

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Edwin Verdezoto, Owner and President of Royal Flowers will be our guest to tell us about how he started the company and how he became one of the first to bring roses into Miami on Spec. We will also hear about how they are working on their new and innovative products.



October is here! Rodrigo Leiva from Esmeralda Farms will be joining us as we talk about the great innovations Esmeralda Farms has come up with and how this is relevant to our industry. Rod will also share a great resource that will be very helpful to the floral industry.

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Next up, we will kick it off with the President of Splendor Proteas, Eli Perez. Find out how growers like him came into the flower industry. Growers, wholesalers, and florists can learn more from him about Proteas. Watch our interview and hear about his other helpful insights about the floral industry.

This is one of my favorite interviews. Great insight in how being aware of international trends and having a diversified team can help a company grow and innovate. We got to know more about Verdissimo, about the cool preserved flowers, the process behind it, as well as producing roses. Jaime Borge and Yenelly Vidal also shared some great innovations they offer.

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Stay tuned as we have another special guest in this Floral Wholesaler month where we will be bringing you insight into the wholesale sector post-COVID. We had the owner of Berkeley Florist Supply in the house, Morey Moss! We will talk about the main challenges wholesalers face since Covid.

It's been amazing to have Nick Fronduto of Jacobson Floral Supply as our guest. Find out what he has to say about freight costs and the challenges of hardgoods suppliers as it relates to increased demand and sourcing challenges that have arisen as a result of the pandemic.

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Discover how CARGOLITE's amazing product can help with all the issues the floral logistics industry is experiencing. It was fun having our guest Amnon Zamir from CARGOLITE on another Bloom Show episode.

We had an awesome time interviewing the President of South Florida Transit, Alex Cano about how South Florida Transit helps out with the existing issues the flower industry is facing today in terms of logistics as we talked about floral logistics. 

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It was a really cool time having AFIF's Executive Vice President, Christine Boldt, on the show. Learn more about the Association of Floral Importers of Florida and its role in the floral industry.

It was a pleasure speaking with Suzette Gotor of Cal Air Cargo It was amazing to learn how the floral industry can be more intentional in working together in the logistics aspects. 

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