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The Bloom Show SAF Orlando 2021 Edition


We are back with another special series "Reconnect, Recharge, and Get Inspired" "Bloom Show" episode - as we partnered with industry leader William Armellini from Flowers and Cents and interviewed 3 groups from different floral associations in the floral industry.

This project was a huge pleasure. Apart from being able to work once again alongside Williee Armellini, this time we were able to interview 6 amazing industry specialists from different respected floral associations.

This was truly another great experience this year. It's truly inspirational what these associations do to help our industry grow despite the challenges we face in this time of pandemic.

Once again, a huge thank you to Williee Armellini and to all of the guests who spared their time despite their busy schedules to have a chat with us.  A very big thank you to Kate Penn from the Society of American Florists for the support.

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It was truly inspirational speaking with Patrick Dahlson and Dwight Larimer from American Floral Endowment and know more about the amazing programs they offer to support our dear retail florists, as well as the opportunities they offer within the floral and horticultural industries.  

We are really grateful to have this opportunity again to sit down and speak with Kate Penn from Society of American Florists. The recent SAF event in Orlando really helped the industry to Reconnect, Recharge, and Get Inspired. 

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We had special guests from 3 different state floral associations namely Rodney Crittenden from Great Lakes Floral Association, Jackie Lacey from Florida State Floral Association, and Cheryl Vaughan from Texas State Florists Association.

These association leaders have been working so hard to help support its members during COVID in pivoting.